Earning money online with affiliate marketing is a new trend, everybody hears about it and everybody wants to try it, and of course most of the people who heard about it think it’s a autopilot way to make money, you just do some stuff and money keeps on rolling like there’s no tomorrow. Well I for one heard the exact same thing.
Even the ppc company also follows this same misconception about the campaign being an ad. But what’s the difference and why should that matter? When you run an advertisement campaign, you are looking to attract uninterested consumer through a targeted message that they wouldn’t have noticed otherwise. In that sense, most advertisement resorts to gimmicks as well as over-exaggerations in order to be effective.
PPC offers an effective way to reach customers who are looking for you. One bids for specific keywords related to their business. So when a customer who wants to perform a certain action, will click on your ad and will become your lead for e.g. if a visitor is looking to buy a Nokia phone, and type a key phrase buy Nokia phone. You are running a PPC campaign and have a bid place on that keyword, so the visitor will see your ad, click on it, and will perform the action of buying the phone.
How does ppc agencies work and what role does a PPC expert play in success of online campaign. It all starts with a company bidding on popular search sites for keywords that are relevant to its website. Now whenever a person searches for that specific word, AD of your company’s website is displayed to the prospect. You are charged only after when a client clicks on your link and visits your site. Once the prospect reaches your site conversion can be taken care by content of your site.
Now there are many different pay per click advertising companies out there. For the sake of this conversation (and your money), you should stick to only 2 ppc companies. They are: Google AdWords, and Microsoft Adcenter. Microsoft Adcenter recently joined forces with Yahoo’s PPC program, and have created one super pay per click program that is just phenomenal. I currently am using Microsoft Adcenter with great success.
So your site seems to be ready now. Next step. Make your site presentable and make it known. So we are now into advertising and marketing of your website. Here note this that 95% of websites gets visitors from referred from search engines. These search sites work like a gateway to the internet world.
pay per click management
I have never been a big fan of PPC ads for use by a business that will likely get great results from solid Search Engine Optimization (SEO) strategies. However, for those who accept PPC ads it can be a positive financial experience. You just need to remember to market your site well to bring in substantial site visitors and then work to make PPC ads look like they are part of your content and less a part of standard web based advertising.